Purple Dot
Sell more by selling earlier
Our sell earlier platform takes the headache out of pre-order operations – so that modern eCommerce can always be selling.
Pre-orders made easy
Our platform solves the #1 issue we hear from eCommerce brands when scaling pre-orders: Warehouse and 3PL compatibility.
Purple Dot holds pre-orders outside your downstream systems until stock arrives – avoiding warehouse confusion.
And with deep configurations, you can handle things like splitting mixed ship date orders and automated workflows to ensure you are never oversold.
Trusted by your customers
Pre-orders can get a bad reputation with shoppers – resulting in low conversion and increased customer service calls. With Purple Dot, we build trust in your pre-order experience with a clear UX, dedicated post-purchase emails, and a self-service portal for your customers to check and amend their pre-order – so they always feel they are in the loop
Full FTC Compliance
When charging upfront for pre-orders, you need to tick all the regulatory boxes. Purple Dot does this for you by ring fencing sales until the pre-order ships, and ensuring all the necessary customer communications and cancellation rights when charging upfront for their pre-order. This gives you full confidence in paid customer demand while ensuring compliance doesn’t hold you back from converting sales.
How it works
Use cases
We’ve got all the gritty pre-order details – handled
Demand forecasting
Mixed In-stock and Pre-order
Automatically react to stock levels
Split payments
Sell earlier, sell more
Up to
100
% launch on time, no delays due to supply chain
Up to
89
% increased sales on OOS vs Notify Me
Up to
25
% higher sell-through with a pre-order strategy
Trusted by 500+ BRANDS
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Jakob Bechgaard
Director eCommerce, Knockaround
With Purple Dot, our pre-orders meet the high bar we set for our end-to-end customer experience. Now, we never hesitate to launch a product early, even if it’s not yet in our warehouse.
Anita Akai
Merchandiser @ Astrid & Miyu
Going live with Purple Dot’s Pre-order Automation enabled us to see the true value of pre-orders at scale. It was easy to activate and we wish we had operated like this from day 1 of our pre-order strategy.
Kyle Vassallo
Senior Manager, Global DTC Operations and FLD Brands
Preorders build buzz around big moments. Particularly for notable collaborations, it gets new people to our site who may not have heard of Timex before, but who may now buy another Timex product.
Sam Robinson
Operations Support Manager, Oh Polly
Absolutely anything we’re restocking goes on pre-order. The fashion industry is so competitive that you really have to try to retain the customer. If they keep seeing products out of stock, they’re going to stop checking the website. Then you’d lose that customer altogether.
Ross Allsop
Head of Ecommerce, LØCI
As a rapidly emerging top brand, our first-touch customer experience is very important to us. We knew we needed our pre-order experience to be just as compelling as our in-stock experience.
Director of Marketing
US Farm & Butchery Company
We had tried pre-orders before, but the process was tedious and inefficient. We knew we were missing a trick to not only provide the best customer experience, but to maximize the business opportunity around pre-orders. Purple Dot helped us capture more pre-order sales than ever before.
Adam Woodhouse
COO, SPOKE
Purple Dot has opened up a significant new revenue line for us. Our first presale drop with Purple Dot beat all expectations. Selling 8 weeks ahead of having the product meant we achieved a sell through 400% higher than we predicted. We’ve been working to improve our understanding of demand but couldn’t entirely crack it. And now with Purple Dot’s pre-order platform, we can establish new product lines, see the demand and capitalize on it, all before we even have the product.
Enoch Platas
Head of Product, US E-Commerce, tonies®
Purple Dot let us maximize the lead time so that we could build excitement, gauge interest, and create momentum ahead of the launch of the Toniebox 2.
Johnii Barbarino
Director of eCommerce
Working with Purple Dot was easy, and the results even better than we imagined. Pre-orders are now a core part of our strategy.
Daniel Frediani
Daniel Frediani, E-commerce Product Owner, OAK + FORT
Purple Dot is a top partner we have in our business and it’s helping us hit higher goals than in previous years. The addition of Purple Dot alone has driven a 20–25% increase in eCommerce sales compared to the same period last year.
Amy Riordan
CEO
We initially began working with Purple Dot specifically to help facilitate the launch of our Bridal Collections, a timelier category. However, we quickly saw how this partnership could augment our sales across our mainline and immediately began implementing ‘Presale’ as a separate initiative in the business to increase sales, forecast products and test category viability. Onboarding Purple Dot was one of the best decisions we have made for our DTC division to date.
Jennifer Ferguson
CEO & Founder, Handful
We have previously added pre-orders to our website, but it led to confusion for our customers and our internal teams. Purple Dot solved this and helped our pre-order strategy become way more successful and scalable!
Jonathan Penna
CEO and Co-Founder, Azio Beauty
We saw *how* we launch new products could be a competitive advantage, so we rethought our supply chain and timing of product completion. It became evident that a premium pre-order experience was essential to our strategy.
Our impact
Get set up fast with our Shopify App
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- Perfect for merchants with a 3PL that supports Shopify's On Hold status and mixed fulfillment. Unsure? Ask Us.
- 100% Pay Later: Customer card vaulted on checkout + charged when ready to ship
- With Pay Later and charging on ship, it's easy to stay compliant with FTC guidelines on pre-orders
- High-quality, out of the box customer comms and self-service tools
Ready to learn more?
Let’s talk about how selling earlier can help you sell more and store less. Book a call with us, we can’t wait to hear from you.